The operation saw the creation of a newco, Agro Gold, for the creation of a new yellow kiwi plant, under the Sun Gold – Zespri commercial brand, on an area of approximately 100 ha in the province of Latina and the management of the current plant of about 68 hectares.
The operational partner is Agrintesa, with a 10% share of Agro Gold. Agrintesa is one of the four Italian licensees of the Zespri Consortium, the holder of exclusive rights and the genetics of the Sun Gold variety. Zespri is the world leader in the marketing of kiwi with total revenue of over 2.5 billion.
Operationally, Agrintesa, in addition to managing Zespri’s packaging and distribution phase, takes care of Agro Gold’s operational management.
Ettore Fieramosca served as an advisor on the project and currently provides managerial consulting and business performance supervision.
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