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IDEA AGRO

Ettore Fieramosca is the advisory company of IDeA Agro, the first Italian private equity fund which invests  in the agriculture sector, launched in 2018 by DeA Capital Alternative Funds SGR.

Ettore Fieramosca is the advisory company of IDeA Agro, the first Italian private equity fund which invests  in the agriculture sector, launched in 2018 by DeA Capital Alternative Funds SGR. The fund aims to:

  • Make investments in the agri-food chain in medium and large-sized farms specialized or to be  specialized in the various production sectors.
  • Building distribution and production partnerships with important players in the agri-food chain.
  • Generating value through the efficiency of agriculture and food transformation management,  supporting companies in defining industrial and commercial partnerships, as well as production and  marketing strategies.

The first closing of the fund, which had seen the participation of various institutional investors, was set at  80 million euros. The development of the fund will take place by using further fund raising as well as other  form of injection from investors , including provision of companies operating in the agricultural sector.

The Service Lines and the Idea Agro Project
The Idea Agro Project provides for a constant contribution from the Advisory company , defined in 4 individual phases:

  1. Scouting and preliminary assessment to support the search for the best market opportunities in  line with the shared needs and objectives
  2. Due-Diligence to support the analysis and insights for the full evaluation of the companies identified
  3. Management to support the setting of investee / acquired companies and their operational  management
  4. Supporting all the actions addressed to the divestment stage of the participating / acquired  companies

The 4 phases, which can be defined as a cycle, are assisted by the various Service Lines that provide a  precise contribution in each of them.

  1. The Service Line Analysis contributes for all four phases of the Project, proposing a varied set of information  products of the agri-food markets (e.g. context analysis, quarterly dashboards, Infomemo, Agrimood  Observatory) 
  2. The Service Line Finance & Control intervenes during the scouting and preliminary assessment phase  supporting the drafting of the Business Plan and verification of the Assumptions and during the  management phase supporting the definition of the economic and financial objectives and monitoring the  local, national and international public financial instruments specific to the individual companies in Deal.
  3. The Product Service Line contributes to the Scouting / preliminary assessment and Due Diligence phases,  providing for the assessment of local production systems, the agricultural regulatory and authorization  framework, and supporting the definition of the strategic plan for the development and organization of  specialized and integrated agri-food chains. It also provides for the coordination of development and  innovation projects and strategic supply chain projects, for the connection with national and international  scientific institutions for technology transfer in the company, and for the mapping of risks (risks related to  the geopolitical scenario, market and economic-financial risks , and operational risks). 
  4. The Marketing & Sales Service Line contributes both to the Scouting and preliminary assessment phases,  and to the Due-Diligence and Management phase, trough the identification of qualitative and quantitative  values for the acquisition process, trough the supporting for construction of the Category and Product  Strategic Portfolio, Marketing Plan and the general Communication Plan. It also defines the marketing  positioning and competitive communication by Category / Product on the internal and international  markets providing Follow up and constant remodeling activity.

Ettore Fieramosca srl
P.IVA 13509021005

Via Pietro Cossa, 41
00193 Roma – Italy

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Ettore Fieramosca srl
P.IVA 13509021005

Via Pietro Cossa, 41
00193 Roma – Italy
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